Workshop will cover social-media basics for businesses

Social media plays a huge role in how consumers seek out goods and services, but knowing how to navigate those waters can sometimes be daunting for small-business owners. FutureHeights, in partnership with US Bank, is offering a free workshop that will teach the basics of how to “Socialize Local,” with two opportunities to attend: Friday, Nov. 8, 3–4:30 p.m., at Christopher’s Pub (1318 Warrensville Center Road), or Friday, Nov. 15, 3–4:30 p.m., at CLE Urban Winery (2180 Lee Road).

By utilizing Facebook business pages, Instagram, and Twitter, small businesses can get the word out about everything they have to offer. Small business owners in Cleveland Heights and University Heights are invited to attend “Socialize Local” to unlock the mysteries of hashtags, learn how to write effective posts, decide which platforms make the most sense for them to utilize, and learn how to use these social-media platforms in tandem with one another, enabling them to reach the widest possible audience.

Many community members are already inclined to shop local during the holidays. This workshop is designed to help Heights business owners show off what’s fresh and exciting at their store or restaurant by using these powerful—and free—tools.

Advance registration is required; go to www.eventbrite.com/o/futureheights-12412681779, or e-mail swolf@futureheights.org to be added to the guest list. Be sure to indicate which session you’d like to attend—Nov. 8 or Nov. 15. If you have any specific questions about social media that you’d like answered in the workshop, include them in your e-mail.