Appreciating hyper-local holiday shopping
When did holiday shopping become a contact sport? If I’m to believe what I see in the media, people map out chain-store floor plans weeks in advance. Before the Thanksgiving gravy has congealed, they motor from doorbusters to blockbusters in a wild rush to take another four dollars off the price of a no-name TV.
If that’s how you define the holiday spirit, go ahead. Join the crowd. Buy the Chinese knockoffs. Enjoy the stress.
I’m trying to make my holiday season about appreciation.
To that end, all my shopping will take place within a radius of a couple miles—with the local merchants who do so much to make the Heights all the things it is: unique, comfortable, walkable and increasingly Rockwellesque.
I appreciate small stores where the clerks are plentiful and happy to pay attention to my needs. I appreciate shops that carry merchandise you’ll never find in chain stores.