New UH clinic offers customized physical therapy
Evgenia Tararova became a physical therapist because she loves making people feel good, whether rehabilitating a patient's injury or training them for personal wellness. She said she founded her own clinic, Physio Heights, so she can customize patient care without insurance restrictions. Treatment is based on the mix of services that work best for the client, not a pre-designated boilerplate plan.
Tararova chose University Heights for her home and workplace after growing up in Mayfield Heights. “I chose University Heights because I love the area,” said Tararova, citing the livability, pedestrian access, and diversity. Physio Heights opened earlier this year at 2245 Warrensville Center Road. Client sessions can include a mix of manual physical therapy, neuromuscular therapy, myofascial release, dry needling, therapeutic yoga, deep tissue and sports massage.
“This business model allows for a complete focus on what clients need,” Tararova said. She collaborates with patients on the treatments they choose and how often they meet. While clients typically pursue physical therapy providers based on what insurance will cover, the clients who come to Physio Heights often have been down that route and are want something different. “Clients come very motivated to be better after not-so-positive experiences at clinics which are directed by insurance companies,” said Tararova.
Physio Heights client Anna Winfield, who has had back issues over the years, said she found the services cost effective. “By the time you do co-pays and deductibles,” Winfield said, "using insurance adds up. I feel like I got my money’s worth.” In fact, she said she got back to work faster than with classic clinic-based therapy, meaning less lost wages. “I’ve never gotten such quick and lasting results before,” she said.
Winfield said she liked that Tararova used a combination of individualized methods—in her case physical therapy, yoga, deep tissue massage and dry needling—to help solve her back pain. She was also pleased it took six sessions of therapy, and not prescription pain medication, to get relief. That's a focus of Tararova's practice. "There are better ways of managing pain than medicines and surgery," Tararova said, "options that people might not have heard about."
Tararova received both her Doctor of Physical Therapy and Bachelor of Science degrees from Cleveland State University. She also does work at The Cleveland Clinic.
Tararova said Physio Heights is able to offer flexible scheduling and mobile services, meeting clients out in the community when it makes sense. For more information, visit www.physioheights.com.
Mostly a mom, Shari Nacson, LISW-S, is a freelance editor, child development specialist, and nonprofit consultant who makes her home in Cleveland Heights. More than anything, Nacson is inspired by kids and adults who build connection through kindness.