Signage and merchandising workshop is set for Jan. 27
FutureHeights and the Small Business Development Center (SBDC) will host a Signage and Merchandising Workshop for Businesses on Friday, Jan. 27, from 9 to 11 a.m., at the Small Business Development Center, located on the second floor of the Lee Road Library (2340 Lee Road).
Roni Callahan, an artist and merchandising/display consultant, has a BFA in painting from Kent State University. She formerly worked as a signage and merchandising expert for the retail chain Anthropologie. Callahan will present tips and tricks for effective signage and merchandising to help attract customers.
The workshop is a component of the FutureHeights Planning and Development Committee’s initiatives to attract, retain and support the local businesses in Cleveland Heights and University Heights.
“Because the Heights has so many storefront businesses and they depend on sales from the pedestrian foot traffic in their districts, we thought it would be important to focus on signage, window displays and merchandising, “said Micah Kirman, committee chair. “Many Heights businesses already do this well, but there is always more to learn, and it will give business owners an opportunity to share their own ideas and get feedback.”
Register for this free event at: https://signagemerchandisingworkshop.eventbrite.com.
SBDC provides no-cost, confidential, one-on-one counseling for businesses that will, or currently do, employ fewer than 500 employees. Additional services include training, e-counseling, quality-based assessments, technical assistance, loan packaging guidance, and information on federal, state, and local regulations and programs. For more information, contact Katie Van Dyke, SBDC director, at firstname.lastname@example.org or 216-321-1633.
For more information about FutureHeights’ programs for local businesses, call 216-320-1423 or send an e-mail to email@example.com.
Sruti Basu is the director of community-building programs at FutureHeights.