CH-UH district launches 'public' marketing campaign
The Cleveland Heights-University Heights City School District recently launched a new marketing campaign to promote the community’s public school system. The campaign centers on the theme “Public is for all.”
The bulk of the campaign has been privately funded through the generosity of the Dietrich family, longtime supporters of the CH-UH school district.
“I was interested in supporting a marketing campaign because I think a community is stronger when there's broad support for its public school system, and I wanted to encourage that,” said Nancy Dietrich.
Community members will begin to see campaign materials around the city and in the district’s overall public relations efforts. The most noticeable element is a new public art-inspired wind screen outside the construction site at Heights High. The black-and-gold screen wraps from Lee Road onto Cedar Road in front of the high school, and it features photos of current students, teachers and staff.
The district has been working alongside the Cleveland-area marketing firm Little Jacket to create the campaign.
The district paid for the wind screen using $7,500 from a Knowledge Works grant. The Dietrich family is paying Little Jacket directly for the campaign; that amount is not public.
“Every time I go by the Heights High construction site knowing the transformation that's occurring behind the fence,” said Dietrich, “I want everyone to realize the opportunity taking shape right here on Cedar and Lee.
“I see the renewed building as one more reason for families to choose Heights. Not only will we once again see a beautiful historic façade, but more importantly the interior will be a welcoming, light-filled space designed for a 21st century education. It's an exciting chance for all our community's students to experience what our public schools can offer.”
“We are extremely grateful to the Dietrich family for funding this campaign and supporting our school district,” said Superintendent Talisa Dixon. “We are excited about the opportunity to actively promote all that the CH-UH school system has to offer, and we hope that the community embraces our efforts.”
Scott Wortman is the supervisor of communications for the Cleveland Heights-University Heights City School District.