Next moves to a new location on Coventry

Next, the Ohio-based clothing-store chain, has moved its Cleveland Heights shop to a new location on Coventry Road. The store, which was at the north end of Coventry, next to Avalon Exchange, is now at 1812 Coventry Road, between Big Fun and Coventry Cats, in the space that was previously occupied by the Sleep Source mattress store.

Though the old Next store had a street-level entrance, shoppers had to go downstairs into the basement to get into the actual store. “We wanted to get out of the basement and get up on the street level,” said Robert Rosenthal, who is the men’s apparel buyer for the chain. “We were always a little hidden in the old location.”

Rosenthal said he thought that the old location had more of a vintage feel. “We wanted to create something that had a more contemporary feel to it and that was more related to our brand,” he said. “We also wanted to create some excitement.”

In addition to moving to a new location, Next is also changing the items it carries in the store. It previously sold both men’s and women’s clothing, but the new store stocks only men’s clothing. “It’s a very contemporary men’s clothing store and sneaker boutique,” Rosenthal said. He noted that men’s clothing always outsold women’s clothing at the shop's former Coventry location.

Next has five stores in Greater Cleveland, and its original Coventry store opened in 2010. “We love Coventry,” Rosenthal said. “It’s a great place to have a store, and the people there are all great. We are just trying to send out a different brand message.”

James Henke

James Henke, a Cleveland Heights resident, was a writer and editor at Rolling Stone magazine for 15 years. He is also the author of several books, including biographies of Jim Morrison, John Lennon and Bob Marley.

Read More on Business
Volume 8, Issue 1, Posted 10:59 AM, 01.05.2015