Mitchell's Fine Chocolates celebrates 75th anniversary
In celebration of its 75th anniversary, Mitchell’s Fine Chocolates in Cleveland Heights has partnered with more than a dozen Greater Cleveland restaurants to give away fine chocolate. Every weekend through Dec. 20, featured restaurants will be giving away limited-edition Mitchell’s chocolates.
Each Friday during the promotion, Bill Wills will announce that weekend’s chocolate giveaway restaurant locations on Newsradio WTAM 1100. The locations will also be announced on Mitchell’s Facebook page. Each restaurant patron will receive a complimentary Mitchell’s chocolate.
“It’s our way of saying ‘Thank You’ to our customers and to Cleveland for 75 years of success in doing what we love,” said Bill Mitchell, owner of Mitchell’s Fine Chocolates. “Over the years, customers kept coming back for my dad’s signature dipping chocolate—a 52 percent cacao signature dark semisweet chocolate. So, we made a special size with special packaging to give away in gratitude.”
Customers also have the chance to participate in additional promotions by using #MitchellsMoments on various social media platforms. Other pop-up giveaway locations will be announced throughout the promotion.
Founded by Greek immigrant and entrepreneur Chris Mitchell, and now run by his son Bill, Mitchell’s Fine Chocolates began in the late 1930s as a candy store and soda fountain. Bill Mitchell continues his father’s tradition of creating fine chocolates that are handcrafted in small batches for optimum freshness, and the store at 2285 Lee Road offers a wide selection of specialty chocolates.
“My father was selling high anti-oxidant dark chocolate way ahead of the curve,” said Mitchell. “We’ve tweaked the formula over the years to connect with the changing tastes of our customers, but essentially it is the same chocolate my father pioneered.”
Anna Matisak is head of the public relations and social media department of Radius Advertising. Mitchell's Fine Chocolates is a client.