Quintana's set to expand on Taylor Road
Alex and Dawn Quintana, owners of Quintana’s Barber & Dream Spa, are embarking on the next step in their entrepreneurial journey, inspired by a desire to provide superior customer service in a more comfortable environment, while growing their business.
They recently closed a deal to purchase the building that formerly housed AJ’s Beauty Salon, conveniently located next door to their current space at 2200 South Taylor Road, and are set to more than double the size of their spa, from 900 to 2,000 square feet.
“We wanted to expand our business because we have some great new and exciting services that we’re going to offer. We were kind of getting to the point where we were using every inch of the space we have,” said Dawn Quintana. “We’re excited for our staff because some of them have been with us for more than a decade.”
After completing 10,000 Small Businesses, an assistance initiative launched by Goldman Sachs, last year, the Quintanas launched a growth plan that included adding services and expanding capacity. After long considering expanding their current building, and looking at a few other potential locations in the area, they agreed to purchase the 2190 South Taylor Road building from owners Perry and Anita Wence, who operated AJ’s Beauty Salon for more than 20 years. To the Quintanas, it feels like they’ve come full circle because they considered buying the very same building prior to 2003, when they moved into their current location. The timing wasn’t right then, as the couple was pregnant with one of their two children at the time. Their patience paid off as they now plan their expansion into the adjacent building.
“We can reach deeper into our passion for the beauty industry,” Quintana explained, as she reflectively sat in the front of new space, which is currently undergoing extensive renovations. "One of our goals is to excel in the customer service experience and that, I think, will be the biggest challenge for us.”
The company takes its commitment to service seriously, as evidenced by the fact that the business won Best Customer Experience in the FutureHeights 2014 Best of the Heights Awards.
The expansion of Quintana’s follows recent efforts to improve the Cedar Taylor Business District. The district has faced challenges in recent years, but has become organized around the formation of the Cedar Taylor Development Association that is seeking federal Community Development Block Grant funds to make streetscape improvements and spur further development.
“It’s exciting for Cedar Taylor," said Kevin Smith, who owns a commercial building in the neighborhood and has been active in organizing the business district. “Dawn and Alex have consistently shown a commitment to the neighborhood and this is further evidence of that.”
After having informally surveyed a few regular customers, the Quintanas realized that what customers really wanted was an upscale, all-day luxury spa experience. As a result, they decided to convert a spa treatment room in the new building into a shower/locker room. They’re also investing in custom-made, brown leather, heated chairs with massage capability based on feedback from customers and staff that the pedicure benches weren’t as comfortable as they could be.
“Sometimes getting customer criticism is a blessing," said Quintana.
Ample parking for the business has also been an issue, so major renovations to the rear parking lot are underway to create a spacious new lot with handicapped parking space. They also plan to add a rear patio.
The Quintanas have strengthened their commitment to the Heights. They recently enrolled their two children in the Cleveland Heights-University Heights school district and say they’re in it for the long haul.
"We’re trying to build a cornerstone in the community," said Quintana.
While no opening date has been announced, the Quintanas expect to open the expanded space this fall.
Quintana's Barber & Dream Spa
2200 South Taylor Road
Tuesday through Thursday, 8 am. to 8 p.m.
Friday, 8 a.m. to 6 p.m.
Saturday, 8 a.m. to 4 p.m.
Richard Stewart is the owner of Digizoom Media and a vice president of the FutureHeights Board of Directors.