'Shop Local' should not be used as a marketing ploy


The April 28 issue of the Sun Press newspaper features more than two full pages of “Support Your Local Business” advertising. By recently taking an editorial stand in favor of developing more national chain stores and grocery offerings as Oakwood Commons in South Euclid and Cleveland Heights, publishing these ad pages is the height of hypocrisy.  

“Shop Local” should not be used as a marketing ploy to ensure advertising revenue. The shop local message is a very real philosophy, embraced by those who understand that building a more sustainable future for our children depends not on the Walmart grocery stores or IHOPs of the world, but on the small independent enterprises and institutions that are firmly rooted in the fabric of the community.

Local businesses ensure choice and diversity, feed more dollars into the local economy, are the base of support for local charitable causes, and are an integral partner in building community self-reliance in these uncertain times.

Far from being a local champion, the chain-owned Sun Press has revealed its bias and thumbed its nose at the Heights-based independent business community and their advertisers. Hard-earned advertising dollars are better spent with locally owned and produced not-for-profit newspapers, such as the Heights Observer, whose mission is to strengthen, not erode, our quality of life.

Sarah Wean

Cleveland Heights

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Volume 4, Issue 5, Posted 10:37 AM, 05.03.2011