HIBA offers social media workshop for small businesses

Small-business owners who don't know how or why to use online marketing – especially social media – have a chance to learn the basics in a fast, easy workshop hosted by the new Heights Independent Business Alliance (HIBA).

Small Business Seminar: Social Media 101 is designed to clarify and simplify how Facebook, LinkedIn, Twitter and other social media websites can become low-cost marketing partners in business.

The seminar will be led by Dawn Hanson and Julie D’Aloiso of The Fairmount Group, an award-winning communications and marketing firm – and HIBA member – located in Cleveland Heights. Content includes a walk-through of the basics of Facebook, Twitter and LinkedIn; case studies on how the use of social media has helped local small businesses increase their visibility and improve sales; help in setting up accounts; and sharing of online resources for additional guidance and tips.   

The workshop will be held Monday, March 28 from 6 to 8 p.m. in Meeting Room A at the Lee Road Library, 2345 Lee Road. Registration is required.

The event is free to HIBA members and $35 for nonmembers. Online registration is available at www.shophiba.org. All proceeds support HIBA.

The Heights Independent Business Alliance was launched in October 2010 with the mission of building a vital local economy, based on independent, locally-owned businesses and helping local entrepreneurs to thrive by uniting and educating the public about the benefits of keeping their money recycling within the community. Currently, HIBA boasts a membership of about 40 independent locally owned businesses in Cleveland Heights and University Heights. The fee for business memberships is $100 annually. Seminars are available to members at no charge. For more information, visit www.shophiba.org.

Megan Johnson lives in University Heights. She is executive director of The Karen Foundation for MS and is the interim executive director of the Heights Independent Business.

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Volume 4, Issue 3, Posted 11:18 AM, 03.01.2011