Behind the scenes at Dobama is a box office gem
Dobama Theatre’s 2010-11 season has gotten off to an intense, thought-provoking start. While "the play’s the thing," no one enters without a ticket and so Charlotta Enflo’s face is the very first one you will see at each production.
Enflo, who joined Dobama in December 2009 as box office manager and development associate, points out that meeting the Heights theatergoers is the best part of her job. "They know that each Dobama production will be a unique experience," she says, "and they are very vocal about it."
She feels the excitement and anticipation in each exchange. A recent graduate of Goldsmiths, University of London, England, with a master’s degree in arts administration, Enflo sees each ticket purchase as an opportunity for building a relationship, which is vital to Dobama’s future.
Coming to Cleveland Heights from England is somewhat of a homecoming for Enflo. Born in Sweden, she moved to Kent, Ohio, when she was five years old. Her father is a mathematics professor at Kent State University. The right equation for Enflo combines ticket sales, grant-in-aid funding, and charitable donations, all of which add up to a fiscally healthy organization. All three components are included in Enflo’s job description.
Now that Dobama has established its location on Lee Road, Enflo is gratified to see the number of returning season subscribers. She has also seen growth in the number of new subscriptions. She's developing her skills at filing grant applications, but it is the opportunity to develop a personal relationship with each Dobama supporter that she relishes most.
Contributors at every level are very much appreciated, and this year new benefits and special events are being planned for supporters at the "Spotlight" level and above. In addition, Enflo hinted that a special fundraiser is being considered for Spring 2011.
Name tags for subscribers, free coffee in the lobby, new gallery displays (curated by Gunter Schwegler), and a semi-annual newsletter are some of the ways that Enflo and the Dobama staff are making patrons of this unique Cleveland Heights theater company feel that the troupe’s 51st year will be something special.
Welcome Enflo to the Heights the next time you are at the Dobama box office. The Walworth Farce by Enda Walsh concluded its run on Oct. 3. Next up will be Dead Man’s Cell Phone by Sara Ruhl, opening Oct. 29.
Evan Komito is a resident of Cleveland Heights and occasional contributor to the Heights Observer.